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Bloesems

Facilitating business leaders to reach their full potential by becoming their authentic self

Welcome
Corporate Heroes

Corporate Heroes are business leaders. 

 

"They are defined by the quality of the ideas around which they build their organizations, the depth of the humanity with which they guide their colleagues, and the humility with which they approach the truly difficult challenge of making positive change in perilous times."

Business Heroes defined by Harvard Business Review.

Corporate Heroes reach their full potential by becoming their authentic self. To then lead others.

About

ABOUT

Mariëlle Coenen is founder of Corporate Heroes.

 

I built my career in a corporate environment, achieving success through my masculine qualities: being results-driven, ambitious, hardworking, and aiming to reach the boardroom as quickly as possible. The birth of my first daughter marked a shift -my more feminine qualities awakened: intuition, connection, and the ability to slow down. At that time, I had just stepped into my first leadership position, managing a new department. I returned from maternity leave as a leader. With a focus on people - and success followed naturally, without the hard work. 

As a corporate management trainee at Rabobank 20 years ago, I was introduced to personal development through skills training and by actively seeking assignments outside my comfort zone - such as being the first trainee to go abroad, joining the M&A team in London, despite feeling insecure about my English and coming from a no-nonsense retail background. I witnessed my own growth, and it left me wanting more. 

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Mariëlle: "Guiding people in their personal growth is what I love doing most."

wild Flowers

Authenticity, balancing masculine and feminine qualities, female leadership, parenthood and career, talent development.

EXPERTISE

Certified coach: ICM and Phoenix Opleidingen.

NLP Practitioner, Systemic Work,

Transactional Analysis, Body-Oriented work.

SERVICES

1 - ON - 1 COACHING

Step into your full potential with one-on-one coaching

LEADERSHIP JOURNEY

8-Day inspiration trip to Africa

INSPIRATIONAL SPEAKER

Personal journey

in authentic leadership

1-ON-1 COACHING

" You can not become what you already are, only everything that you seem to be can melt away."

Successful leadership starts with leading yourself. 

There is nothing more powerful than a leader who truly knows themselves and dares to embody that presence in the world. 

The world today needs leaders who want to make meaningful contribution to a sustainable world. It requires a different type of leadership - one that moves beyond boxes and stereotypes, and finds balance between the feminine and masculine qualities we all carry within us. Authentic leadership: leading from who you truly are. 

That takes self-awareness and inner work. Getting to know yourself on a deeper level. Understanding what drives you. Connecting with yourself and in meaningful relationship with the people around you. Living fully and making a difference - with courage, joy, (self)love, trust, and resilience.

 

Ready to lead from your own values? To stand for who you are? To grow as a leader and make meaningful impact?

 

Step into your full potential with one-on-one, in-person coaching. We work on multiple levels: FQ (physical), IQ (mental), EQ (emotional), and SQ (spiritual). Our coaching is rooted in proven methods - NLP, systemic work, TA - but the real transformation happens through experience, reflection, and experimentation.   

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LEADERSHIP JOURNEY

8-Day inspirational trip in Africa

SPRING 2026

INSPIRATION

INSPIRATION

If I were a young woman now...
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TEDxMaastricht - Simon Sinek - "First why and then trust"
17:08

TEDxMaastricht - Simon Sinek - "First why and then trust"

Simon Sinek (@simonsinek) created a simple model, The Golden Circle, that codifies what makes the most inspiring people and organizations so successful and influential. Beginning as a student in anthropology, Simon Sinek turned his fascination with people into a career of convincing people to do what inspires them. Through his struggle to rediscover his excitement about life and work, he made some profound realizations and began helping his friends and their friends to find their "why" — at first charging just $100, person by person. Never planning to write a book, he penned Start With Why simply as a way to distribute his message. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them. Now Simon takes the next step. After why comes : trust. http://www.tedxmaastricht.com What is TEDx? In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxMaastricht, where x = independently organized TED event. At our TEDxMaastricht event, TEDTalks video and live speakers will combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized. Please take a look at this video that explains what TEDx has become: About TED TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world's leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani,Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and UK Prime Minister Gordon Brown. The annual TED Conference takes place in Long Beach, California, with simulcast in Palm Springs; TEDGlobal is held each year in Oxford, UK. TED's media initiatives include TED.com, where new TEDTalks are posted daily, and the Open Translation Project, which provides subtitles and interactive transcripts as well as the ability for any TEDTalk to be translated by volunteers worldwide. TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put their wishes into action; TEDx, which offers individuals or groups a way to host local, self-organized events around the world, and the TEDFellows program, helping world-changing innovators from around the globe to become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities.
DOWN to EARTH Film (English subtitles)
01:30:32

DOWN to EARTH Film (English subtitles)

Contribute as you Like to watch the film: https://donorbox.org/down-to-earth-film-english Join us on a journey to find the Keepers of the Earth, the wisdom teachers who hold the keys to a healthy future for people and planet. The film is available to everyone. We ask for a contribution to help us share the Wisdom of the Earth Keepers and support our impact activities. During lockdown we decided to share this film the unconventional way. We can use all the support to help distribute to a global audience, as this is a crucial film at crucial times. When you want to watch it with your organization, school or university you can get a license through info@dtefilm.com Follow our socials here: https://www.linkedin.com/company/downtoearthcollective https://www.facebook.com/downtoearthfilm DOWN to EARTH A Journey in search of the Earth Keepers. Leaving behind their cosmopolitan life, a couple and their three young children embark on the journey of a lifetime. They travel the ends of the earth searching for a new perspective on life. In their five-year journey across six continents, they live with some of the oldest indigenous communities on the planet. They gain access to tribal sages never filmed or interviewed before, without a crew or schedule, just one backpack and one camera each. And the curiosity to listen. They meet the most humble yet charismatic people; unknown individuals who live under the radar of our modern society in connection with the natural world. The film reveals the deep wisdom the family discover in their conversations with these 'Earth Keepers' and its power to transform lives. Having lived in hiding for centuries, the Earth Keepers see that now is the time to step forward and share their insights with those who are ready to listen. http://www.downtoearthfilm.com

REVIEWS

Ik heb Mariëlle leren kennen als een plezierige, gedreven en analytisch sterke collega. Altijd op zoek naar hoe het beter of sneller kan. Onafhankelijke denker en doener die energie haalt uit het bewandelen van ongebaande paden. Legt de lat voor haarzelf en haar omgeving op een hoog niveau zonder daarbij de haalbaarheid uit het oog te verliezen. Zij is in staat om in een snel veranderende omgeving focus te houden.

Former director Rabobank Rotterdam

I met Mariëlle at the Nudge global impact challenge when she became my coach. In the hour we spent together she made me come to terms critically about my challenges and potential in the most emphatic manner. That one hour was a life changing and meaningful event for me - it gave me the courage to own my story.

 

Business strategist from Brunei 

Marielle voelt goed aan hoe mensen in hun vel zitten. Met haar natuurlijke interesse in mensen lukt het haar om snel verbinding te maken en mensen in beweging te krijgen. Ze is scherp in haar observaties en brengt haar feedback op zeer prettige wijze, zodat er een gesprek op gang komt. Zo krijgt ze mensen gemakkelijk mee en lukt het haar om snel en effectief resultaten te boeken.

 

 

 

HR manager 

Mariëlle heeft veel empathie. Altijd oprecht geïnteresseerd en geeft je tijd en aandacht. Ze denkt altijd in mogelijkheden, geeft je vertrouwen en stimuleert je ontwikkeling. Een prettig en warm mens.

 

Teamcoach

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